adidas hitting it out of the park with Cubs brand activation

If you’ve attended or been around Wrigley Field for the postseason you likely have seen some awesome adidas marketing.

The sports apparel company has taken over Wrigleyville for each home game, handing out signs that read #$@& Curses, T-shirts and taking photos of fans before the game. It’s been a hit so far as many have shared via social media.

The goal is simple. To help rally Chicago behind the Cubs and prove there is no curse this year.

It all started with Game 1 of the NLDS when adidas hit the streets to hand out red and blue signs that read “#$@& Curses”. They even encouraged Cubs fans to change their social media profile pictures to the sign.

The momentum has carried through the NLDS and into the League Championship Series in which the Cubs are currently battling the Los Angeles Dodgers.

But arguably the coolest moment happened during Game 3 of the NLDS when two Cubs fans went into McCovey Cove in San Francisco to hold a banner that read “#$@& Curses”.


As the rounds go on, the momentum picks up. adidas Baseball street teams have been all over Chicago taking photos of fans at popular landmarks such as Navy Pier and The Bean.

They have also found those die-hard fans camped out inside of bars waiting for that next big Cubs moment:

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Be on the look out for what adidas has planned next, you might be one of the lucky ones to get an awesome shirt or even be featured.

The Cubs and Dodgers will continue their NLCS series on Tuesday night in Los Angeles with the series tied at 1.

Zack Pearson

Follow me on Twitter @Zack_Pearson.

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