Dwyane Wade to help launch special Gatorade Super Bowl Snapchat filter
The New England Patriots and Atlanta Falcons are set to battle in Super Bowl 51 on Sunday Feb. 6.
One team will leave Houston as champions of the NFL and the other will begin the long road of attempting to return to the big game. When one of the teams wins, there will almost certainly be a Gatorade Dunk which will soak the head coach in Gatorade.
Now the sports beverage company wants to help you know what it’s like to take that Gatorade dunk and they have some help from a local star.
Chicago Bulls guard Dwyane Wade was the first to use the new filter and it looks awesome:
Gatorade launched the filter last year during the game and it was a hit. Athletes like Serena Williams used the filter as it had generated 165 million impressions.
This year’s will be a little different. Gatorade is giving users more options as they can choose the color of the Gatorade being poured.
The filter will be available beginning Feb. 6 and last 48 hours. To activate the new Snapchat lens, simply press and hold on your face in front of the camera within Snapchat. Lens options will automatically appear at the bottom of the screen.