Jordan Brand releases 2017 NBA All-Star lineup
The NBA world will revolve around New Orleans for NBA All-Star Weekend on Feb. 17-19. It’s one of the premier events in the NBA season.
To celebrate, Jordan Brand has released its 2017 All-Star lineup featuring three shoes getting a new colorway just for the NBA All-Star Weekend.
The three sneaker collection includes the Air Jordan I, Air Jordan VI and Air Jordan 31 all draped in a purple, green and teal theme. Each sneaker is also equipped in a icy translucent outsole to round off the design.
Jordan Brand talked more about New Orleans and the NBA All-Star weekend in a release:
During All-Star Week, Jordan Brand is celebrating its history with New Orleans which dates back to Michael Jordan nailing the Carolina game-winning shot of the 1982 collegiate National Championship game at the Superdome.
Thirty-five years later, the brand captures the spirit of that iconic moment by giving the Big Easy a series of new moments to shine. Throughout basketball’s mid-season spectacular, the brand will energize the community of New Orleans with exclusive product unveils and a host of unique experiences at its pinnacle brand activations.
Check out the Air Jordan I, which releases Feb. 19, in its All-Star colorway via Nike:
The Air Jordan VI which releases on Feb. 17 via Nike:
And the Air Jordan 31 which releases Feb. 16 via Nike:
Jordan Brand will have family members Jimmy Butler, Kawhi Leonard, Kemba Walker, and Russell Westbrook participate in NBA All-Star Weekend and expect them to be wearing one of the above pairs.
Each shoe will release at select Nike and Jordan Brand retailers as well as online.