NIKE is speaking up for another cause to reflect its values ahead of Martin Luther King Day on Jan. 15.
The company has launched a new campaign titled “EQUALITY” centering the campaign to use the power of sports to bring people together in their communities and to bring action through their MENTOR program that was introduced in 2017.
On Sunday, Nike launched two new campaigns featuring LeBron James and Chicago legendary girls basketball coach Dorothy Gaters. Per Nike:
The films are centered on using Nike’s voice and power of sport to inspire people to take action in their communities while highlighting how sport brings people together like no other. Nike will continue to shine a spotlight on unsung heroes in the community who are making a difference and bringing people together. Gaters is the winningest basketball coach in Illinois High School Association, with more than 20 state tournament appearances, 8 Illinois state titles, 7x state association of Illinois coach of the year awards and a gold medal at the U.S. Olympic Festival in 1986.
You can view the LeBron James commercial below:
In addition to a new commercial, Nike has partnered with Gaters for Marshall’s annual MLK Dream Classic basketball tournament by providing players in the tournament with EQUALITY apparel and footwear. That apparel and footwear is part of Nike’s Black History Month collection that is available now.
If you are interested in helping and contributing to the cause, please visit Nike’s official site for more information.