Nike launches new “House of Go” pop-up shop in Chicago

Runners in Chicago will have a new place to train.

Nike Chicago officially opened up their newest pop-up called “House of Go” on Michigan Avenue in the former Cole Haan building. The new space is a runner’s dream as it will not only hold exclusive classes but it also features an awesome exhibit dedicated to the latest running shoe Nike released in the Epic React.

Nike Plus members will be able to sign up for classes each week beginning on Sunday’s at 2 p.m. CT. To register, they must go to Nike’s House of Go Chicago page when registration is open.

The classes are tailored for all levels of fitness at the state of the art treadmill studio and includes coaching and music that is geared to help motivate you during the workout.

I was able to take one of the classes on Friday morning and I recommend it to anyone that is interested in running more or that already runs. The studio is put together very well and gives off a good vibe that helps you with your training.

On the first floor of the new space, the public can walk through the new Epic React exhibit that resembles the key components on the new running shoe. Take a look at some photos below:

There’s also a bonus for Nike Plus Members as they can buy the limited “White Fusion” colorway of the Nike Epic React at House of Go. The colorway is only available on the Nike App and at House of Go.

To celebrate the new House of Go, Nike put together an awesome ad spot titled “Choose Go” that answers the question “What would happen if the world stopped turning?” featuring cameos from Odell Beckham Jr., Kevin Hart, Bill Nye, Kobe Bryant, Simone Biles and more.

You can visit the new pop-up shop 673 N. Michigan Ave. in Chicago Mon-Thurs: 12:00 pm-9:00 pm; Fri-Sat: 10:00 am-9:00 pm; Sun: 10am-7pm. For more on Nike and the House of Go, please check back!

Zack Pearson

Follow me on Twitter @Zack_Pearson.

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