Need Step. This step is similar to the problem part of a problem-solution speech. Dr. Monroe suggests four elements in establishing the need:
1. Statement-Tell the nature of the problem.
2. Illustration-Give a relevant detailed example (or examples).
3. Ramifications-Provide additional support such as statistics or testimony that show the extent of the problem.
4. Pointing-Show the direct relationship between the audience and the problem. What are the personal implications for each listener?