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LeBron's Liverpool deal: A sign of what's to come - Apr. 13, 2011
Saw LeBron on PTI talking about this, thougth Id research it a little. What I get from the article, LeBron signed with Fenway Sports Marketing( owns Boston Red Sox and recently bought Liverpool FC, in the English Premier League) to whore out and get more sponsorship deals and get the dibbs on the overseas marketing dollar. Fenway Sports Marketing can also make alot of money from LBJ, guess they dont care hes a Yankees fan, and competes against the Celtics every year.