Earlier on I would've disagreed with you, but now I think you are almost spot on. They are gonna take a somewhat "moneyball" approach to this offseason and build up the farm system, while trying to keep the major league ball club as competitive as possible w/o overspending on many, if any players.
The only problem with that is that the in recent years, you couldnt give away Cubs tickets. And Ricketts wants to get political help in upgrading Wrigley. With the economy being what it's been, and the team being so awful, it might be a tough sell. I remember reading that Emanuel was more open to allowing giving approvals (or whatever the procedure was that was involved) than Dailey was...so maybe Ricketts feels like he can stick it to the fans who are actually in Chicago again for that reason. It's good that he went out and signed Epsteing but people don't pay to go watch him for 3 hours 162 times a year.
If they try to get by with next tier guys, they're basically saying its a lost season and making Theo into a liar before the season even starts (since he said each year represents an opportunity with the big league club when talking about parallel goals).
Im sick of the garbage that we've been watching. I wanted the Cubs to make a deal to get Adrian Gonzalez last year. Of course they didnt do it. Thats what teams like the Red Sox do. Why? Because the Cubs would rather settle for next tier guys. Part of what people would say is that, next year we can sign Pujols or Fielder. Now, it's that time and they're finding excuses not to bring in REAL talent once again.
Lets just call it what it is. Ricketts doesnt want to spend money. He wants all the benefits tha come with owning a big market teams but feels no obligation to live up to the expecations that come with it. He's trying to cheapskate his way out of another season. He's hoping Theo can be enough of a distraction to this and create enough of a buzz in the short term but in the long term he only wants a roster made up of Cubs minor leaguers.
Awesome. He's playing everyone for fools yet again.