The NBA has a few teams that do better with producing digital content. The Bulls lucked out, because they were celebrating the franchise anniversary and putting all the celebrations up on youtube. Any other year, they would be at the bottom.
I miss when they did Name that Tune and tried games with players. They did the Kid Picasso thing this year, which was.. okay, I guess. But Stacey King with an afro doing a disco hits spoof and players singing the Friends theme song was a lot better.
Next year, the Bulls will make a big deal about winning a participation award.