We first got word of the Air Jordan 31 a few months ago. Now the next signature Michael Jordan shoe will make its official debut on July 20th.
During the ESPY’s on ABC, Jordan Brand released a commercial inspired by the Air Jordan I announcing the reveal. The commercial is a replay of the original commercial that aired in 1985 and gave us a tease at the new shoe with two black rectangles at the end.
Although no images of the shoe have leaked yet, we get a little bit of a teaser:
In 1985, defiance was born.
On 7.20.16, a new era will be unveiled.https://t.co/g34Vue3nH5
— Jordan (@Jumpman23) July 14, 2016
The slogan Jordan Brand has chosen is “Define Gravity” which pays homage to the shoe that started it all in the collection. You can reserve a spot for the live streaming of unveiling on Nike as it will take place in Las Vegas on July 20.