Nike Chicago is ready to release their newest edition of the Sport Changes Everything program and is putting a new Chicago twist on it.
During Sunday’s matchup between the Chicago Bears and New Orleans Saints at Soldier Field, Nike Chicago released a new commercial for their campaign titled “Chicago-Style”. The commercial shows classic and current moments in Chicago Sports while adding some local ambassadors and a touch of the city into it.
Those ambassadors include:
- McKinley Nelson: founder of Project sWish Chicago which is committed to the betterment of Chicago’s inner city youth and young adults by reconnecting them to basketball
- Ixhelt Gonzalez: Member of the U.S. women’s wheelchair basketball team
- Monyett Crump: Founder of REVEAL Dance Chicago who is working to strengthen the local dance community by empowering students to recognize their full potential.
Check out the commercial below:
In an effort to bring the Sport Changes Everything concept to life for the community, Nike will be creating a physical manifestation of this sports “Chicago-style.” The brand will be taking over a local diner to host various activations for young community members to celebrate the power of sports and be inspired by local sports stars and the young community leaders featured in the piece.
The diner will open to the public starting Saturday, October 26 and will host activities (including Chicago sports viewing parties, meet and greets, pick-up games, etc.) through early November.