I would like to be that "sucker" taking in millions and millions even when I lose.The truly sad thing is, the McCaskeys who run the Bears really and truly want to win. They really do.
The problem is that they all are fucking naive and stupid and run the Bears like a small business rather than a proper NFL franchise. You ever hear the expression "Look around the poker table, and if you can't see the sucker, then you're the sucker"?
That's the McCaskeys. They're the suckers. Too nice for their own good in a rough business, and running a team like it is still 1965. That's why they will never win. They want to, but are too stupid to know how (hence Ernie Acorsi, all the crazy Mike McCaskey flaps, etc). Just a family completely out of touch....
But of course, the McCaskeys are not the suckers in that story. They look right across the table at Detroit and think, "Ah, the suckers!".