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That makes no sense. Where is the incentive for the team to make a minority hire? In fact, it would discourage minority hiring if it's someone in your division and you don't want to see your competitor pick up a third rounder due to your actions.
I believe the incentive is meant to be, the Team hires more minority candidates and, more importantly, commits to their development and long-term success, in order to build a pipeline of minority success stories whom get hired, and result in the Team receiving compensatory picks.
The flaw you describe is true, but it would still achieve more minority candidates if NFL Owners are participating in the overall scheme.
I think the real question, is if the NFL's Owners will participate in a meaningful way.