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Halftime music isn’t going to drive away consumers. Ignorant white outrage of a black man kneeling during the national anthem during a time when ratings dipped is why Kaep will never play in the NFL again.You had such a great post until you said this at the end. The league has tried for years now to get the younger hip basketball market to watch. Just listen to the hip hop and pop music they put out for the halftime superbowl shows and now the MNF games. Then compare it to the music from the 90s and 2000s. Redneck USA loves Country music. They did in the 90s and they do now.
The league is all about making the most amount of money possible. And that means catering to all demographics as equally as possible and trying to minimally offend anyone.
How many people do you know stopped watching football because they played Black Eyed Peas instead of Cat Scratch Fever?