Yes, basically. This is the second year they are doing relocations via the ticketmaster pick your seats system, where you can log on at a specific time and see all the different locations available. However I called the ticket office before my specific time and they said I likely wouldn't find any availability for 300 level end zone, and would probably only end up moving up 4-5 rows in 400 level. She suggested if I saw anything in 300 level to take it immediately bc it would be gone in seconds.
We will see how I like these new seats (I won't miss the hike to last row of 400 level). This new system to me seemed smart, easy, and fair. But I got exactly what I wanted so I'm biased.