The Chicago Bears played ball with the NFL during the draft when general manager Ryan Poles waited several minutes before announcing they were selecting Caleb Williams with the No. 1 pick. However, the Bears aren’t cooperating with the league regarding Williams’ first exhibition opportunity, and prices for tickets to the Hall of Fame Game are in free fall.
Matt Eberflus announced Caleb Williams would sit
On Tuesday, head coach Matt Eberflus announced he would sit Williams and the rest of the Bears starters for their matchup against the Houston Texans on Thursday night. The move didn’t come as a surprise, as the Texans plan to keep their starters sidelined for the extra preseason game.
Many NFL fans would have been drawn in to see Williams take his first preseason snaps as a professional athlete. Eberflus’ decision to sit Williams will hurt TV ratings.
Tickets to watch the Chicago Bears on Thursday night plummet
According to data collected by TickPick, news that Tyson Bagent would be the starting quarterback for the Bears against the Texans sent ticket prices plummeting. Following Eberflus’ announcement, the “get-in” price went from $55 to $8—an 85-percent price drop. The prices are all-in, as TikPick does not add buyer fees.
The average price of a ticket to Thursday night’s game is $119, much cheaper than last year’s average ticket to watch the New York Jets play the Cleveland Browns, which was $207. That game was hyped up after the Jets traded for Aaron Rodgers in the last offseason, although the Jets did not suit up Rodgers for the exhibition match.
Related: Williams gives Matt Eberflus some preseason coaching advice
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