Starting November 1, it won’t be “U.S. Cellular Field” on the Southside of Chicago.
Instead, the it will be called Guaranteed Rates Field. That’s because the Chicago White Sox and the company, Guaranteed Rate, have struck a deal for exclusive stadium rights.
The two announced the deal on Wednesday:
Guaranteed Rate and the #WhiteSox announce new ballpark naming rights partnership for 'Guaranteed Rate Field': pic.twitter.com/n1hbdN70uL
— Chicago White Sox (@whitesox) August 24, 2016
The agreement is for 13 years, meaning the name isn’t changing anytime soon. Financial details on the agreement haven’t been released, but the White Sox have put out a statement:
“We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field,” chairman Jerry Reinsdorf said.
Quickly after the news broke on Wednesday afternoon, two other Chicago teams decided to poke fun at the name on Twitter.
First it was the Cubs who used a Willson Contreras home run to mock the White Sox:
Guaranteed fate.https://t.co/vPuKBxYMma
— Chicago Cubs (@Cubs) August 24, 2016
Then came the Bears just three minutes later:
BREAKING: Still Soldier Field. pic.twitter.com/vGWA3PLNc3
— Chicago Bears (@ChicagoBears) August 24, 2016
Fans across Twitter and Facebook aren’t too happy with the name either.
The Chicago White Sox have set a Guinness World Record
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