The Chicago Bulls and Goose Island have teamed up for a new beer to tip off the 2023 season
The Chicago Bulls are set to open up the 2023-24 NBA season on Wednesday night, beginning what they hope is a better campaign to reach the playoffs this year.
As fans get ready for the upcoming season, they can watch the games while drinking a new team beer from Chicago’s Goose Island. The Bulls and Goose Island teamed up to create “Bull & Goose”, a custom beer that fans can drink at the United Center and find at retailers across the city of Chicago.
Crafted with precision and passion, Bull & Goose is a light, crisp ale at a 4.8% ABV. Fans can enjoy Bull & Goose at the United Center and the Goose Island tap room. The beer will also be available for purchase at select retailers across Chicagoland.
“We are excited to join forces with the Chicago Bulls, a team that has been a symbol of excellence in our city for decades,” said Todd Ahsmann, President of Goose Island. “Just like the Bulls, Goose Island takes pride in representing the West Side of Chicago and contributing to the spirit and energy that make our community thrive.”
Local Chicago artist, Fedz, designed the artwork on the Bull & Goose cans, capturing the essence of the vibrant city and the thrilling world of basketball.
“It’s our mission to inspire and unite people through legendary experiences,” said Matt Kobe, Executive Vice President of Strategy and Revenue of the Chicago Bulls. “We’re grateful for our ongoing partnership with our neighbors at Goose Island Beer Company, who helped us innovate and launch our first ever Bulls beer and the opportunity to extend the Bulls brand beyond the basketball arena.”
Make sure to check out retailers in the Chicago area to find this awesome West Side collaboration to cheer on your Chicago Bulls this season. You don’t want to miss it!
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